Advertising Budget Mistakes

Mistake #1: No Clear Goals

Problem: Running ads without targets

Fix: Set ACOS/ROAS goals before launching

Mistake #2: Giving Up Too Soon

Problem: Quitting after 1 week

Fix: Allow 4-6 weeks for optimization

Mistake #3: Wrong Match Types

Problem: Only using broad match

Fix: Use exact match for control

Mistake #4: Ignoring Negative Keywords

Problem: Paying for irrelevant clicks

Fix: Review search terms weekly, add negatives

Mistake #5: Not Tracking Profitability

Problem: Focusing on ACOS alone

Fix: Calculate true profit after all costs

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